Fusion 92 Office – Merlot
Award winning agency Fusion 92 turned to MAC to curate street art for their new office space mural in Chicago. To begin the process, we discussed the main goal of the mural and who they were looking to reach. Once we determined the murals purpose as an inspirational piece for their employees, we connected with the talented local artist Merlot. Her use of abstract letter forms in a collage style was a perfect match for the project.
The end result was a typographic exploration overlaying traditional graffiti letters on top of the artist’s signature abstract pattern work. The color palette for the “Be Curious” piece was pulled from the company branding guide while giving the artist some creative freedom to incorporate complimentary colors to add some depth and bring it to life.