Hand Painted Campaign in Los Angeles
We are Swell agency an Aperol brands activation partner came to MAC to help with with a hand painted campaign for the Los Angeles market that invites us to drink Aperol because we can’t go to Italy. Referencing the 2020 travel restrictions, the content is a selfie ready photorealistic portal to scenic country-side and canals. Branding from Aperol is pretty minimal a bottle in the corner & a bright orange frame. The window frame layout allowed us to break the scenes into multiples at the lower and longer Sunset location while maintaining distance and proportion. The painting studio really did a great job on these consistently detailed landscapes. It’s nice to see them popping up on social media with #aperolmoments and other campaign branded client hashtags. Hope to be there in person next year..