Live Mural Painting for Forter at Nike NYC – House of Innovation Store
Forter is a digital commerce platform giant providing fraud prevention. They came to MAC interested in a live mural painting during an event at the Nike NYC – House of Innovation Store. The event was for a panel of leaders and industry experts in retail. The leaders were present to discuss the balance between digital growth and customer experience. Our mural was one of the engaging highlights to the evening. In addition to the mural, attendees had the ability to create their own complimentary Air Force 1’s! Undoubtedly our favorite Nike kicks!
We worked closely with Forter to develop the mural design. We assessed their creative goals for the mural. Then we assigned the graffiti artists for hire we thought fit best. For this mural it was important for the artwork to communicate relevant elements that reflect the brand. Of course we highlighted several key components to the digital commerce platform. Especially- Identity, multiple layered security, brand color palette and technology.