MAC had the opportunity to collaborate with Beiersdorf, the manufacturer behind iconic personal-care product brands Elastoplast, Eucerin, Labello, La Prairie, Nivea, Tesa SE, Aquaphor and Coppertone. Beiersdorf reached out for us to create a mural in their new office in Stamford Connecticut. We were faced with the challenge of creating a mural for a uniquely rounded curve entrance way. We wanted to make sure that the mural was impactful from all perspectives. It was important for us to show day to day use of their 4 most popular products – Eucerin, Nivea, Coppertone and Aquaphor. We collaged a seamless scene of diverse people using the skin care in distinct ways. Equally important, there is the message of skin care product use in moments where people come together. The mural serves as piece of artwork that brightens the space, creates a welcoming environment and connects viewers with the brand.