We worked with Rob to design something that felt right for the neighborhood and for FarmOne. They wanted to make sure that the neighborhood would embrace the mural and feel as part of the community. Local is an important message in their mission. And that is why Rob was also excited to work with Graffiti Arts, local artists. Together we worked on various concepts. Of the concepts the message that stood out was “What Would You Do if You Knew You Would Succeed“. Vertical Farming is a new approach to farming and it has had many speculators. But that didn’t stop FarmOnes mission. The saying is a reflection of the company’s resiliency along with an inspiring message to the local community.