Street Art Collaboration with Champion
One of the most recognized sportswear brands in the world, Champion, reached out to MAC to curate a street art capsule. The capsule consisted of four prominent street artists: Merlot, It’s A Living, Steffi Lynn and Adam Fu. Each distinctly recognized by their unique signature style. Collage work is a signature style of Merlot’s. Along with her graphic typography. Artist It’s A Living, known for his vibrant typographic pieces. Steffi Lynn recognized for her whimsical type and icon treatment. Lastly, Adam Fu, for his electrifying neon designs. In addition to the apparel designs, there were several events to promote the capsule. Adam Fu painted a mural in a NYC Champion store with a bank vault! Artist Capsule Trends The street art collaboration between Champion and the artists is a perfect example of the growing trend of fashion brands collaborating with artists.
The inclusion of street art in fashion is not a new concept. Many fashion brands have collaborated with street artists in the past, including Adidas, Nike, and Converse. Champion’s collaboration with Merlot, It’s A Living, and Steffi Lynn is particularly exciting because it showcases the versatility and adaptability of street art. And we look forward to seeing more collaborations between fashion brands and street artists in the future.